Of course it's not, at least not in the world of books. Romantic novels are still one of the most popular genres of fiction - from the classic Jane Austen and Charlotte Bronte stories to the most ultra-modern Mills and Boon.
So for all those budding romance writers out there, Mills and Boon are running a competition to find a new romantic novelist (thanks for the link, Michael). It's called New Voices, as they are wanting to find a brilliant unpublished novelist.
You don't have long to get started. The contest runs between 6th September and 30th October and there are various stages of submission and judging which are outlined in their website.
Full details from Mills and Boon.